Every colour
tells a story
Art direction • Campaign branding
Challenge
The Canadian Museum of Nature needed a bold marketing campaign to launch Wild Colour, a travelling exhibition from Chicago's Field Museum making its Ottawa debut. All creative needed to be fully bilingual, and flexible enough to live everywhere from OOH billboards to digital.
Solution
We created a campaign that leaned into the exhibition's core idea: colour in nature is never just decorative. It communicates, attracts, and helps species survive. The tagline Every Colour Tells a Story grounded the campaign. We created a rich, gradient-driven illustrative world with different specimens that felt alive and abundant. The system flexed across pole banners, OOH, social headers, countdown tiles, and email banners.
My role
Campaign branding
Art direction
Graphic design
Print and digital asset creation
Created with the team at Banfield Agency
