Asking good questions
about alcohol and cannabis use during pregnancy
Art direction • Campaign branding
Challenge
Liquor, Gaming and Cannabis Authority of Manitoba wanted to create an awareness campaign to shine a light on the risks of alcohol and cannabis use during pregnancy. Many people are still unaware of the risks of substance use, with legalization of cannabis use making education efforts more important than ever.
Solution
Since most expecting or new parents have a lot of questions, we developed a campaign around asking and answering some of them — underscoring that no amount of alcohol or cannabis is safe when pregnant or breastfeeding. To maximize awareness and reach, our multi-platform media approach targeted audiences where they naturally consume content, including Meta, Reddit, and TikTok. We also developed resources for health care providers and their patients.
My role
Campaign branding design
Art direction
Graphic design
Print and digital asset creation
Created with the team at Banfield Agency
