Where insights
meet impact
Branding
The Conference Board of Canada empowers and inspires leaders to build a stronger future for all Canadians through their trusted research and connections. Their dated brand was a threat to their credibility. We updated the brand to reflect their values with a bright and bold, empowering style, bringing them to the spotlight.
I am one of the lead designers for this brand. I work on conference advertising, posters, report templates, infographics, business cards, rollup banners, and event swag.
This video was created by the video team at Banfield.
We created a bold, and disruptive brand that centers around three core colours. This new empowering brand positions The Conference Board of Canada’s organization stand out in its space, highlight its range of expertise, and make itself known as a trusted leader in research and analysis in Canada.
