Making cyber security relatable and accessible for all Canadians
Get Cyber Safe is a national public awareness campaign created to inform Canadians about cyber security and the simple steps they can take to protect themselves online. The Communications Security Establishment (CSE) needed to refresh its existing Get Cyber Safe campaign to reach more Canadians about the simple steps they can take to be more cyber safe. We created a campaign brand that makes this important information accessible, easy, and educational, while still being fun, bold, and modern.
I am one of the lead designers for this campaign brand along with Katrin Emery at Banfield Agency. I helped create all the social graphics, educational resources, web graphics, infographics, sub-campaigns, swag, and any other designed elements.
Social graphics
Over the course of the past few years, I have had the pleasure of creating cheeky social graphics for Twitter, Instagram, Facebook, and Linkedin. You can read through the twitter here.
All videos are written by Liz Jackson and animated by the motion team at Banfield.
Holiday campaign
Ever receive a new device over the holidays and use it before making sure it was completely secure? Guilty!
The Holidays are an extremely busy time, and cyber security is the last thing most Canadians are thinking about. We launched a holiday campaign that made cyber security part of Christmas traditions — with reimagined carols, a holiday wagon, customized wrapping paper (also guilty of wrapping all my holiday presents in) and cyber security gift tags.
Below are some videos I designed for the reimagined carols. Update Your Device (a Jingle Bells cyber security parody), and We Wish You'd Use Stronger Passwords (a We Wish You a Merry Christmas cyber parody).
Infographics
Following the launch we created a series of micro-campaigns about important cyber security topics with shareable, relatable content, like memes, animated videos, and infographics.
Below are a few infographics I worked on.
All videos are written by Liz Jackson and animated by the motion team at Banfield.
Team
Agency: Banfield AgencyCreative Director: Craig LobbanAccount Executive: Aurélie BarbeLead Designers: Jessica Harris & Katrin EmeryWriters: Liz Jackson & Thomas Lynch
Video team: Ryan Grevatt, Ben Marley, Madison Foran
Strategist: Mark Brownlee